We get this all of the time. It’s really a bit silly. In Arizona we have these storms called Haboob’s.
They only happen with regularity here and in the Arabian desert from which it gets it’s name. Originally the Arabic word Haboob meant a “phenomenon” because it was universal for things that could not be explained. A 3,500 foot dust storm that comes out of nowhere certainly might be hard to explain without your #1 Local News and Weather Station!
So by applying some most likely misguided Latin and adding an -le to the end, which means repeat with consistency we came up with Habooble. A 3,500 Marketing Storm that comes out of nowhwere and repeats itself with consistency — an originates in the Arizona desert.